The History of the Company and the progress of their products:

The Günzburger Nahrungsmittelfabrik was established 1932 by Josef Strehle as a chicory factory. At that time chicory coffee was an product in every household in Germany and also in Europe households can't manage without it. Chicory coffee wasn't only used for blending with malt, barley and coffee, but also for colouring sauces and beverages.

A changing time happened during the World War II. An already finished suitable for brewing beverage was produced in which the raw materials barley, ray, chicory, malt and figs were mixed. Consequently a lot of time could be saved by housewives because they needn't mix the product at home. This product was above all more productive, because it was far better ground and therefore more timesaving and easier to prepare.

  
 

1953/54 the traditional coffee substitute was produced in instant quality for the first time. This instant coffee surrogate changed the hole market situation on the manufacturing side as well as on the outlet. The new product, called the "Landkaffee" had all advantages on its side. It wasn't only easier to handle, more modern and seasonable but also in its taste progressive. Certainly this product will develop in the following years. That could be in consistence through agglomeration or in its taste guiding to softdrinks with coffee or aromas. Here is the preparation of newest technology in demand.

Worth mentioning is the actually trend to products of raw materials of biological controlled agriculture traditional ware as well as Instant products. This results of the healthy thoughts of the user. We take into account with our certificate raw materials of organic agriculture and therefore we were continuous controlled.


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Further specialities of the Günzburger Nahrungsmittelfabrik are "coffee admixtures" like figs coffee and chicory. These traditional articles which are almost disappeared in the assortment of food trade in Germany, however have determined the consumption of coffee in Germany and all over the world for decades. To prepare coffee without chicory or figs coffee has been unthinkable in those days. First the perfect changed consumer habit after the Second World War brought a stagnation. Today the situation in France, Switzerland, Austria, or Benelux is completely different.

To be attached to the tradition of our healthy products we are always endeavoured to improve them and therefore to deliver our customers with high quality and competitive products.